Problem Statement - Market Need

Fragmented UX in Web3

• Users navigate separate apps for learning, news, trading, and community, creating drop-off and high CAC.

Creator Monetization Gaps

• The creator economy is large and growing (projected ~$480–500B by 2027) yet value capture remains platform-centric; creators want transparent, programmable revenue and ownership [6][8].

Scale & Cost Constraints

• EVM blockchains have expanded Ethereum capacity with TVS/TVL figures in the tens of billions, underscoring demand for low-fee micro-transactions and social interactions at scale [9].

Information & Censorship Resistance

• Users need reliable, unbiased news platforms. Digital news consumption continues shifting, with social and video formats rising, while trust challenges persist, requiring higher curation standards [10][11].

• Users are demanding more censorship resistant platforms in the growing climate of worldwide government legalisation threatening free speech.

Opportunity

• Build a single, investor-grade platform that teaches, informs, enables trading, and rewards social contribution — all anchored to a scalable blockchain.